1930’s in fashion for women. What did women really wear in the 1930’s? The trends, dresses, hairstyles and makeup and where to buy them.
The influence of Hollywood and Art Deco modernism on women’s fashion was never greater than in the 1930’s.
Costume designers names were almost as well known as the Paris couture designers. The crash of 1929 and the Depression which followed, only slowed the inevitable rise in consumerism and ready to wear clothing. Makeup and stockings sales steadily rose through the decade. Women’s day-wear became more tailored with single buttoned jackets and matching gored skirts.
Hems dropped to just above the ankle in 1930 and rose to below the knee by the mid 1930’s.
The gored skirt ( made from several triangular gores) created a more feminine flare at the hem.
Curves returned and newer synthetic foundation girdles were worn by women of all ages. Brassieres now came in cup sizes and 1930 saw the seamless bra go on sale.
In hairstyles, the Marcel wave replaced the 1920’s crop and bobbed hair look. Good for the hairdressers but hard on the pocket for a young woman of limited means. Makeup was now commonly worn in day time and the sale of swivel lipsticks and mascara pots soured.
These are just some highlights of the fashion trends in the 1930’s. Jump in to our time machine archive of posts on 1930’s fashion history.
Vintage wedding style always to some extent inspire the dress a bride ultimately chooses for her special day. Bridesmaids also have a huge history to delve into for inspiration. The 1920s are never out of vogue. Here’s an account of a very 1920s English wedding day from the diary of an Elsie Wood. A 1920s …
If you love to see the world, exploring countries on a high seas cruise is an exciting and popular way to travel. Each year, millions of travelers go on cruise trips. Cruises are as much about the onboard experiences as they are about the destination itself! Ocean Liner Fashion In the early days of ocean …
Trace the vintage charm of floral hats in women’s fashion. Explore how blooms shaped trends from the Edwardian era to the 1940s. Hats With Flowers: From the Edwardian Era to the 1940s The history of fashion reflects societal shifts, technological advancements, and cultural changes. Nowhere is this more evident than in headwear. Hats have played …
Vintage shoes like ballet flats were the secret style weapon of Brigitte Bardot and Audrey Hepburn. Along with wedge shoes they have remained resolutely attached to women’s feet. Ballet Flats Ballet flats originated as their name suggests as dance footwear. The much-photographed Russian ballerina Anna Pavlova brought them into the public eye thanks to Italian …
Making plans for a fall wedding ceremony with a bohemian vibe? You‘ll want a wedding dress that embodies the essence of freedom, nature, and artistic expression. Boho wedding dresses are the perfect choice for brides who want to show off their free spirit. And also to simply look unique. There are many collections that provide …
Jean Harlow, in rare color footage playing a round of golf in 1932, brought magically back to life using deep learning AI. Rare Footage of Jean Harlow – Restored using AI The celebrated Hollywood actress Jean Harlow was captured on film playing golf with friends in the spring of 1932. This footage has been revitalized …
A snapshot of Paris 1939, on the eve of World War Two. This rare color footage is a poignant reminder of the fragility of civilized society. Filmed in Kodachrome color by Benjamin Morris Gasul.Donated to the United States Holocaust Memorial Museum. A Glimpse of Paris in 1939 This is an excerpt from a silent family …
Time travel back to 1930 Kyoto for a fashion show by women in Japan. AI enhanced using deep learning techniques. Organised by women from the Young Women’s Christian Association of Japan.The YCWA is a nongovernmental, nonprofit membership association. It has promoted women’s full and equal participation in society. Footage provided by kind permission of the …
Mesmerizing AI Enhanced street style in the 1930’s. Using AI upscaling, to 4k and 60 fps. A rare time capsule, now with added life and sound. AI upscaling – Street styles in 1938 Filmed in 1938/39 by Ivan Besse, who ran the local cinema in Britton, South Dakota. I love the way they break out …
1930’s fashion film featuring vintage swimsuits, beach pants, beach skirts and play suits. Remastered and colorized by Glamour Daze. Watch Beautiful Vintage Swimsuits | 1930’s Fashion Top 1930’s Beach Fashions and Swimsuits The very latest thing. A printed linen halter top with navy wide ribbed body. Over this is a linen cape. Next, a one …